The Most Important Website Features To Help You Increase Your ROI


Web design features can make all the difference in your ability to attract and retain visitors to your website, which means they can also make all the difference in your business’s ability to grow revenue and profit. Here are some of the most important features to keep in mind while you’re building your site.


  • Video:


Websites with videos are 50 times more likely to show up on the first page of a search engine results page (SERP), and they result in a 157% increase in organic traffic from SERPs. Plus, people who watch videos on a website are 64% more likely to buy something from that site. If you're not using video on your website, you're missing out on a huge opportunity to reach more customers and make more sales.


  • Search Engine Optimization (SEO):


Search Engine Optimization is the practice of optimizing a website so as to increase its rank on the search engine results pages for certain queries. By improving your website's SEO, you can increase your chances of appearing higher in the search results and driving more traffic to your site. Here we give you top strategies to beat your competitors with better marketing and a strong search engine ranking.


  • Email Collection:


One of the most important websites features you can have if you want to increase your ROI is email collection. Having a way to collect emails from visitors to your site helps you stay in touch with potential customers and keeps them coming back to your site. Plus, it allows you to build a database of customers that you can market to in the future. 


Read: Use These 5 Ideas To Revive Your Email Marketing Strategy In 2022


  • Lead Generation Tools:


In order to increase your ROI, you need to generate leads. And to generate leads, you need lead generation tools. There are a few key features your website should have to help with this. First, make sure you have a strong call-to-action (CTA) on your website. This will encourage visitors to take action, whether that’s subscribing to your newsletter, downloading a white paper, or scheduling a consultation.


  • Conversion Rate Optimization:


  • If you want to increase your ROI, you need to focus on conversion rate optimization. 

  • That means making sure your website is designed in a way that encourages visitors to take the actions you want them to take. 

  • This can be anything from signing up for a newsletter to making a purchase. 

  • The key is to make it as easy as possible for visitors to take the desired action, and to provide them with enough information to make an informed decision.


Read: 12 Essential Tips for Improving Your Web Design in 2022


  • Automation:


One of the most important websites features you can have if you want to increase your ROI is automation. By automating tasks like lead capture, follow-ups, and appointment scheduling, you'll be able to free up your time so that you can focus on other areas of your business. Plus, automation can help you improve your customer service and communication, which can lead to more sales.


  • Integration with Other Marketing Channels:


In order to increase your ROI, it is important to integrate your website with other marketing channels. This way, you can make sure that all of your marketing efforts are working together to help you achieve your desired results. By integrating your website with your email marketing, social media, and other marketing channels, you can maximize your chances of success.


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