You’ve heard it time and time again: your customers are everything. And with an eCommerce business, you’re going to need to keep those customers happy if you want to keep them coming back! This can be tough, especially when you’re just starting out and don’t have much cash to put into your website or marketing strategies. That’s why we’ve put together this list of the top 7 eCommerce website features that your customers actually want.
User-Friendly Design:-
A user-friendly design is one of the most important features of an eCommerce website. After all, if potential customers can't figure out how to use your site, they're not going to buy anything from you! An intuitive layout and navigation bar will help with this problem. Customers want a simple experience with no confusing steps or technical jargon.
Mobile-Friendly Features:-
In today's digital age, it's more important than ever for your eCommerce website to be mobile-friendly. After all, nearly 60% of all internet traffic now comes from mobile devices. That means potential customers are searching for products and services on their smartphones and tablets. If your eCommerce site isn't mobile-friendly, you could be missing out on a lot of business.
Multiple Payment Options:-
Your customers want to be able to pay for their purchases in the way that is most convenient for them. That means offering multiple payment options. Some common payment options include credit cards, PayPal, and Apple Pay. While these are some of the more popular ways to make a purchase, they're not your only options. A number of online stores also offer payment through cash on delivery (COD) or wire transfer services like Western Union or MoneyGram.
24/7 Customer Service:-
Your customers should always be able to reach you, no matter what time of day or night it is. That's why 24/7 customer service is one of the most important features an eCommerce website can have.
There are a few different ways to provide 24/7 customer service. You can have a live chat feature on your website, so customers can get help right away.
Product Reviews:-
Product reviews are one of the most important features of an eCommerce website. They provide potential customers with valuable information about your products and can help increase sales.
Customer reviews can also help you improve your products and business. By listening to what your customers have to say, you can make changes to improve the customer experience.
Finally, product reviews can build trust and credibility with potential customers.
User Features and Discounts:-
Online shoppers are always looking for a great deal. Offer them discounts, coupons, and special promotions to keep them coming back to your site. Make it easy for them to find these deals by prominently featuring a deals page or section on your site.
In addition to discounts, customers also want an easy-to-use website. Include features like search filters and product comparisons to help them find what they’re looking for quickly and easily. Make sure your website is mobile-friendly!
Extensive Product Information:-
In order to make an informed purchase decision, your customers need to know everything about the product they’re considering. This means extensive, well-written product descriptions that give an in-depth look at what the product can do, how it works, and what sets it apart from similar products on the market. Use High-Quality Product Images with great product details.
Conclusion:
Ecommerce website features are important, but they mean nothing if your customers can't actually use them. Make sure your site is user-friendly and easy to navigate, with clear calls to action. Don't forget the basics, like contact information and customer service. And finally, make sure your site is mobile-friendly so that customers can shop on the go.
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